FUE08 storefront Aaron S Cheung 260708 142152 V3
FUE08 storefront Aaron S Cheung 260708 143111 V1

Since 2007, James Fuentes has championed a gallery program that is led by exceptional contemporary artists who are atypical from the conventions of their field. Alongside its program of exhibitions in New York and Los Angeles, the gallery regularly produces original publications through James Fuentes Press. Other Means has maintained the gallery’s visual identity and website since 2015. The current iteration, launched in 2025, expands the typographic system developed for the gallery’s publishing efforts across all communications.

JFG book stack

Since 2021, the gallery has published ten books that present a single body of work by an artist, alongside essays, interviews, and sketches. Each book adheres to a consistent design language that evokes an era of accessible paperback book publishing.

The typesetting is heavy, with tight margins and all running text set in a single size, drawing on the look of inexpensive paperbacks and creating a sense of accessibility and intimacy between readers and the artists’ work.

JFG type book 3

To expand this logic to the gallery’s identity, the relationship between page width, type sizes, and margins is calculated for each application. The typography scales responsively, so every new application, whether a checklist, business card, website, or social post, maintains the same proportions.

James Fuentes Press spread

4

Business Cards

6

Letter, 8.5 × 11

JFG system CV

Single paperback page, 4.25 × 7

JFG system paperback

Business card, 3.5 × 2

JFG system businesscard

The website extends the idea of the printed page to a digital format by making show-through a prominent feature of the user interface. Like a book printed on cheap, mass-market paper, web pages appear faintly beneath one another on hover.

Artwork Details

Individual artworks can be viewed in detail through a high-resolution zoom, allowing images to be inspected well beyond their scale on the page.

Artist Overview Pages

Artist pages collect artworks, biographies, past exhibitions, and relevant press in one place. Built from an expandable kit of parts, these pages work just as well for an emerging artist, an established artist, or an estate with decades of history to showcase.

Applications

OM James Fuentes Gallery Stationery

James Fuentes Press

1 didier william jfpress dragged 2
2 kikuo saito book cover
3 fue05 book izzy layout cover 211110 2
4 james fuentes press jane dickson cover
5 juanita mcneely book cover
6 james fuentes press oscar yi hou cover
7 james fuentes press juan pablo cover
8 james fuentes press stipan tadic cover
9 jessica dickinson book cover
10 fue05 book josephine halvorson covers 240717 2

Storefront Signage

JFG storefront 2
OM JFG storefront

Exhibition Title Wall

Wall vinyl

John McAllister by Blackbird Spyplane

OM James Fuentes Press BBSP cover back
OM James Fuentes Press BBSP 1
OM James Fuentes Press BBSP 2
OM James Fuentes Press BBSP 3
OM James Fuentes Press BBSP 4

Artist Dossiers

FUE dossier
FUE dossier2
FUE dossier9
FUE dossier70
FUE dossier80
FUE dossier85

Social Media

FUE08 alheld 260416 2
FUE08 susan Te 260609 8
FUE08 social chanel khoury 251028
FUE08 social howland 26011 opt1
FUE08 lola 250610 3
FUE08 social lahti options 2601053
FUE08 social holder 251104
FUE08 social fischer 260127 r2 2
ABC No Rio Cover Image 1
FUE08 social carousel 260105 carmen holder2
ABC No Rio 7
Dallas News Mcallister 3

Client

  • James Fuentes Gallery

Project Type

  • Identities
  • Books & Publications
  • Websites

Year

  • 2025–26

Typeface

  • Omnitype

Photography

  • Aaron S. Cheung/Esto

Awards

  • AIGA 50 Books 50 Covers (2024)
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