Baggu: Hold Everything, 15 years is a comprehensive, 680-page catalog of the products and prints produced by Baggu between 2007 and 2022. Each copy is bound in one of five fabrics from the company’s textile archive.
Baggu: Hold Everything, 15 years
Starting with the first ripstop nylon “Baggu”—which was modeled after the classic plastic grocery bag—the book continues in chronological order, telling the story of the company through its products, patterns, and collaborations.
An Archive of Swatches at Actual Scale
The book functions as a visual reference library and index, connecting each pattern, color, and material with the product it was used for. Each of the 450 swatches was rendered as a single sheet of undulating fabric, the same size as the press sheet the book was printed on, and cropped according to the imposition of a 16-page signature.
Put something you want, because it’s useful, edible, or beautiful, into a bag
A ribbon printed with a line from Ursula K. Le Guin’s essay “The Carrier Bag Theory of Fiction” helps readers keep their place.
