e-flux is a publishing, curatorial, and distribution platform founded in 1998. In 2020, Other Means redesigned the platform’s website and emails to better support its growing, multidisciplinary coverage of art, architecture, film, and theory for a diverse international public.
As a hybrid publisher, broadcaster, and organizer, e-flux brings together many distinct voices and forms of content. The redesign establishes a flexible typographic framework that accommodates this range while maintaining consistency across the platform’s various sections, initiatives, and content verticals.
Typography
The redesign consolidates the typographic system, replacing the previous palette of typefaces with a single, consistent voice.
e-flux Notes
e-flux Criticism
e-flux Architecture
e-flux Books
e-flux Journal
e-flux Podcasts
The website provides a neutral framework for announcements, essays, books, and events. A simplified user interface with generous white space, vertical scrolling, and layouts tailored to each content type makes the site easier to navigate while allowing the art and ideas to remain the focus. Advanced filtering and mapping tools streamline browsing through 25+ years of archived content, and redesigned article pages improve readability of long-form texts.
Subtle distinctions between e-flux verticals organize the platform while allowing the work to remain the focus.
Advanced Filtering
e-flux publishes on varying timelines—across the monthly journal, quarterly index and daily announcements. The website makes it easier to explore this material with the ability to filter by institution, location, category, subject, artists or curators, and date.
Easier Reading
Long-form content was redesigned with legibility in mind. Streams of text can be annotated, endnotes are better integrated, and related articles are neatly organized at the bottom of the page.
Maps and Directories
Mapping tools were developed for the e-flux Directory and Venice Biennale to help users find cultural institutions around the world and navigate to specific events.
Email Newsletters
Email templates reflect the typographic consistency and subtle distinctions readers are familiar with from the website.