Other Means designs dynamic typographic identities and brand strategies that excel in digital environments. We pull from various sources—including everyday visual vernaculars, user interfaces, and pop culture—to design idiosyncratic yet instantly recognizable visual languages that comment on contemporary culture.
A sense of humor defines our practice as we play with words to shape meaning and borrow from, challenge, and mutate established traditions to create something new. Rather than timeless, neutral systems that transfer information, our projects introduce friction to catch audiences off-guard, encouraging them to take notice and increase their awareness. This ensures that the visual languages we create for our clients develop naturally over time, alongside their missions and programs, outlasting the cultural moment in which they were conceived.
As experts in the art world, we have spent the last decade launching new institutions, reintroducing legacy organizations, and working one-on-one with directors, key staff, and diverse stakeholders. This enables us to bring extensive experience to our collaborations with a range of clients across different sectors and supports our goal of using design to impact and shape culture.